An analysis of the factors that influence consumer behavior

There are two issues here for the marketer: For quality, the cues are typically price, brand name and retailer name. The brain therefore selects from the environment around the individual and cuts out the extraneous noise. This holds true especially for purchases made of vehicles, houses and other household appliances.

Traditionally, this has been the mother of the family, but increasingly the purchasing agents are the older children of the family and even pre-teens are sometimes taking over this role. They still tend to spend on similar things to the singles, but also have the highest proportion of expenditure on household goods, consumer durables and appliances.

The family may well adopt different roles according to the decision-making stage. So it becomes one of the internal factors influencing consumer behaviour.

Empty nest I Children have grown up and left home. They may buy cars and items for their first residence away from home. There are several factors personal to the individuals that influence their buying decisions.

The Audience tab shows geography, interests, and a range of demographics. Factors Influencing Consumer Behavior The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions.

In american culture time scarcity is a growing problem. The social factors influencing consumer behaviour are a Family, b Reference Groups, c Roles and status.

Chapter 6 Class Notes

Children also have a role in applying pressure to their parents to make particular purchasing decisions. This is the degree to which the brain is selecting from the environment.

Marketing campaigns if undertaken at regular intervals even help to remind consumers to shop for not so exciting products such as health products or insurance policies.

It is reasonable to suppose that the main user of the product might be important in the initial stages, with perhaps joint decision making at the final purchase.

They often buy a smaller house or move to an apartment in suburbs. Though advertisement can help in influencing these factors to some extent, the personal consumer likes and dislikes exert greater influence on the end purchase made by a consumer.

The family member who does the most driving is likely to make the main decision about the car and its accessories, servicing, fuelling and so forth; the family gardener buys the gardening products, and so on. Culture can be divided into subcultures: The product may be excellent, but if it fails to meet the buyers purchasing ability, it will have high impact on it its sales.

Consumption patterns still heavily influenced by children:. The consumer behaviour or buyer behaviour is influenced by several factors or forces. They are: 1.

Internal or Psychological factors 2. Social factors 3. Cultural factors 4. Economic factors 5. Personal factors! There are five questions that support any understanding of consumer behaviour. The. What influences consumer behavior is both emotional and logical triggers.

The eight desires are what we need in any given moment. But when businesses don’t include these influences in their marketing, consumers are less likely to buy.

Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he. Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer.

What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers.

How to Understand and Influence Consumer Behavior

Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he.

Factors that influence consumer buying behavior Words | 7 Pages. Factors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands.

An analysis of the factors that influence consumer behavior
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How to Understand and Influence Consumer Behavior | Brandwatch